Devising an Effective Donor Engagement Strategy in the Digital Age

By Robert Clockedile, Senior Digital Strategist, The Rolfson Group, Inc.

“We need a Facebook page.”

Sound familiar? At some point, someone in your organization probably said it. So that person, or someone else who knew how, took the initiative and the next thing you know, your organization has its own Facebook page. It kind of works. You see some engagement and a little growth, but no one is sure what the plan is (or if there is one), how effective it is, or who decides what goes on it and how it’s […]